alignxcel
alignxcel
alignxcel
Introduction
AlignXcel is an enterprise automation platform designed to help credit unions simplify repetitive operations through digital workers. The platform enables employees to automate routine processes and focus on higher-value work, positioning automation as a collaborative partner rather than a replacement for people. We created a connected product ecosystem spanning brand identity, website, web application, mobile application, and design system—making complex automation workflows feel clearer, more approachable, and easier to manage.
Year
2020
Industry
Financial Technology & Enterprise Automation
Scope of work
/
Branding
/
UX Strategy
/
Product Design
/
Website Design
/
Mobile App
Timeline
12 weeks
Introduction
AlignXcel is an enterprise automation platform designed to help credit unions simplify repetitive operations through digital workers. The platform enables employees to automate routine processes and focus on higher-value work, positioning automation as a collaborative partner rather than a replacement for people. We created a connected product ecosystem spanning brand identity, website, web application, mobile application, and design system—making complex automation workflows feel clearer, more approachable, and easier to manage.
Year
2020
Industry
Financial Technology & Enterprise Automation
Scope of work
/
Branding
/
UX Strategy
/
Product Design
/
Website Design
/
Mobile App
Timeline
12 weeks
Challenges
Traditional automation platforms often feel technical, rigid, and difficult for non-technical employees to adopt. AlignXcel needed to simplify complex workflows, reduce resistance to automation, and support different credit-union roles without making the platform feel overwhelming.
Traditional automation platforms often feel technical, rigid, and difficult for non-technical employees to adopt. AlignXcel needed to simplify complex workflows, reduce resistance to automation, and support different credit-union roles without making the platform feel overwhelming.
Solutions
We designed the experience around clarity, confidence, and collaboration between employees and digital workers. Complex automation processes were translated into guided workflows, structured dashboards, clear system feedback, and flexible configurations for both technical and non-technical users. A new brand identity and marketing website clarified the product story, while more than 100 responsive screens connected the web and mobile experiences. A scalable design system with more than 100 reusable components, states, and variants improved consistency and created a stronger foundation for future product growth.
We designed the experience around clarity, confidence, and collaboration between employees and digital workers. Complex automation processes were translated into guided workflows, structured dashboards, clear system feedback, and flexible configurations for both technical and non-technical users. A new brand identity and marketing website clarified the product story, while more than 100 responsive screens connected the web and mobile experiences. A scalable design system with more than 100 reusable components, states, and variants improved consistency and created a stronger foundation for future product growth.
Results
0%
Increase in employee adoption
0%
Increase in employee adoption
0%
Increase in employee adoption
0%
Faster task completion
0%
Faster task completion
0%
Faster task completion
0.0/5
User satisfaction rating
0.0/5
User satisfaction rating
0.0/5
User satisfaction rating
0+
Responsive product screens designed
0+
Responsive product screens designed
0+
Responsive product screens designed
In their words
Studio transformed a complex automation platform into a clear and intuitive experience for credit-union teams. Their work simplified everyday workflows, improved consistency across the product, and helped employees focus more on serving their members.
Product Leadership Team
Digital Align Inc.
Studio transformed a complex automation platform into a clear and intuitive experience for credit-union teams. Their work simplified everyday workflows, improved consistency across the product, and helped employees focus more on serving their members.
Product Leadership Team
Digital Align Inc.
Studio transformed a complex automation platform into a clear and intuitive experience for credit-union teams. Their work simplified everyday workflows, improved consistency across the product, and helped employees focus more on serving their members.
Product Leadership Team
Digital Align Inc.
alignxcel
Final thoughts
Final thoughts
AlignXcel shows that enterprise automation does not need to feel technical, rigid, or disconnected from the people using it.
AlignXcel shows that enterprise automation does not need to feel technical, rigid, or disconnected from the people using it.
By combining human-centred product design, a clear brand identity, responsive web and mobile experiences, and a scalable design system, we transformed a complex automation platform into a more approachable and consistent digital product. The final experience gives AlignXcel a stronger foundation for increasing adoption, expanding its capabilities, and helping credit unions scale automation without losing the human side of work.
