DASO.ai
DASO.ai
DASO.ai
Introduction
DASO.ai is the digital gateway to the AlignXcel Agents platform, created for credit unions and community banks exploring business automation. The website introduces digital agents, explains how they support everyday operations, and guides users from discovering the platform to accessing the full application. We designed a modern and approachable experience that makes automation feel practical, trustworthy, and easy to understand.
Year
2024
Industry
Financial Technology & Automation
Scope of work
/
UX Strategy
/
Website Design
/
Branding
Timeline
12 weeks
Introduction
DASO.ai is the digital gateway to the AlignXcel Agents platform, created for credit unions and community banks exploring business automation. The website introduces digital agents, explains how they support everyday operations, and guides users from discovering the platform to accessing the full application. We designed a modern and approachable experience that makes automation feel practical, trustworthy, and easy to understand.
Year
2024
Industry
Financial Technology & Automation
Scope of work
/
UX Strategy
/
Website Design
/
Branding
Timeline
12 weeks
Challenges
Digital agents can feel technical and unfamiliar to organisations beginning their automation journey. DASO.ai needed to explain their value clearly, build trust, and guide users toward the platform without overwhelming them.
Digital agents can feel technical and unfamiliar to organisations beginning their automation journey. DASO.ai needed to explain their value clearly, build trust, and guide users toward the platform without overwhelming them.
Solutions
We simplified complex automation concepts through concise messaging, structured layouts, clear benefits, and relatable digital-agent profiles. Each agent was presented with a distinct role, helping users understand how different agents could support their operational needs. Modern typography, focused visuals, and clear calls to action created a smooth journey from discovering DASO.ai to accessing AlignXcel Agents.
We simplified complex automation concepts through concise messaging, structured layouts, clear benefits, and relatable digital-agent profiles. Each agent was presented with a distinct role, helping users understand how different agents could support their operational needs. Modern typography, focused visuals, and clear calls to action created a smooth journey from discovering DASO.ai to accessing AlignXcel Agents.
Results
Improvement in platform understanding
Improvement in platform understanding
Improvement in platform understanding
Faster journey from discovery to product access
Faster journey from discovery to product access
Faster journey from discovery to product access
Increase in engagement with digital-agent profiles
Increase in engagement with digital-agent profiles
Increase in engagement with digital-agent profiles
Clearer visibility of product capabilities
Clearer visibility of product capabilities
Clearer visibility of product capabilities
In their words
Studio transformed a complex automation product into a clear and approachable digital experience. They helped us simplify the story, strengthen the product positioning, and create a website that makes digital agents easier for customers to understand and trust.
Product Leadership Team
Digital Align Inc.
Studio transformed a complex automation product into a clear and approachable digital experience. They helped us simplify the story, strengthen the product positioning, and create a website that makes digital agents easier for customers to understand and trust.
Product Leadership Team
Digital Align Inc.
Studio transformed a complex automation product into a clear and approachable digital experience. They helped us simplify the story, strengthen the product positioning, and create a website that makes digital agents easier for customers to understand and trust.
Product Leadership Team
Digital Align Inc.
DASO.ai
Final thoughts
Final thoughts
DASO.ai transforms a complex automation proposition into a clear and welcoming digital experience.
DASO.ai transforms a complex automation proposition into a clear and welcoming digital experience.
By balancing modern technology with approachable messaging and human-centred visuals, the website helps credit unions and community banks understand how digital agents can improve productivity while supporting the people behind the work. The final experience creates a stronger introduction to AlignXcel Agents and a clearer path from discovery to adoption.
